Grundot — A new brand identity

Brand Identity

Graphic Design

Minus 1

Sustainability

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Build less from the beginning, and make it last longer. Gründot is an architectural design brand devoted to sustaining the value of what already exists. Minus One is our way of supporting brands we believe in—by doing one project with less, so their values can go further.

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Rooted in SPOA Architecture, the AMJ design team drew inspiration from architectural drawing stencils to shape Gründot’s identity.

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The stencil fragments that form the logo represent “the smallest unit,” echoing Gründot’s belief in building with less, yet building with strength.

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Client

Grundot

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STUDIO AMJ

-1 Project

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