STUDIO AMJ is a talent-driven creative studio that dreams, thinks, and makes. With an open-minded, multidisciplinary approach, we create meaningful experiences for future-forward brands. We follow our curiosity, challenge norms, and open up creative possibilities for what’s next.


Our cultural mission?

To make design matter — and to support a creative community where ideas grow and people thrive. We’re here to build a sustainable space for creativity, together.

Minus One is part of that mission.

Minus One is an initiative by STUDIO AMJ to support early-stage teams with bold missions to make the world better — even if they lack the resources to amplify their message.Through purpose-driven design, we help values-led organizations bring their vision to life. 
If this sounds like you, reach out to us at hello@studioamj.com

Minus One Statements by AMJ
A quiet shift toward purpose, not profit.

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As designers, we pour our creativity into every project, crafting solutions that communicate, inspire, and influence.

But as human beings navigating the complexities of our world, we grapple with a deeper question: Are we adding to the very systems that harm the planet we inhabit?

Minus one is our responses to that tension-a conscious shift to align our work with the values we hold. It’s our way of subtracting from the accumulation of materialism embedded in consumerism and capitalism.

We can’t undo what’s been done, but we can design with purpose to counterbalance it. Design isn’t just about how things look or work; It’s about how they shape culture, influence behaviour, and define the future.

We support clients who have the vision to make the world better but may lack the means to amplify their message. We believe these are the very organisations capable of driving transformative change.

Our approach is open and adaptable, offering our expertise-whether through design, curated platforms, or content-to those working toward positive change.

This is charity; it’s a redefinition of value, where implicit outweighs profit. 
Through Minus One, we hope to not just design for the world as it is-but for the world as it could be.

If this resonates with you, simply reach out to us and we can explore what’s possible together. 


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