Galaxy Unpacked 2025

We applied the translucent texture of One UI 7 across the Unpacked visuals, creating a cohesive look that echoes the Galaxy S25’s matte finish.

‍

‍

Light reveals the details

‍

In bright light, the sides look matte. But in the dark, under a spotlight, they sparkle—like stars across a night sky. We wanted to capture this shift: how the surface shines most in the dark.

The curved edges and the way the sides glow in low light feel completely different from how they reflect in daylight.

Our goal was to create a setting that brings out these details—simple, focused, and refined. We explored the best angles, layouts, and lighting to express the essence of the Galaxy S25.

‍